FSI Report: April 15, 2007 Kellogg Starts Healthy 'The Hub': The Art of Shopping Everything around shopper marketing is evolving. So, too, must be our approach to its creative. The Hub: A New Media Model 'Recency and Relevancy' replace 'Reach and Frequency' in today's media world. Awards: 2007 PMA Reggie Winners Case studies from the Promotion Marketing Association's annual awards program Bionicle 'Free the Band' A case study from the Promotion Marketing Association's 2007 Reggie Awards USPS "Ship It, Win IT" Sweepstakes A case study from the Promotion Marketing Association's 2007 Reggie Awards The Skinny Cow Ice Cream of the Crop A case study from the Promotion Marketing Association's 2007 Reggie Awards Whole Foods, Wild Oats Embrace Earth Month FIFA World Cup Trophy Tour by Coca-Cola A case study from the Promotion Marketing Association's 2007 Reggie Awards First Previous 488 489 490 491 492 Next Last
