FSI Report: April 15, 2007 Kellogg Starts Healthy 'The Hub': The Art of Shopping Everything around shopper marketing is evolving. So, too, must be our approach to its creative. The Hub: A New Media Model 'Recency and Relevancy' replace 'Reach and Frequency' in today's media world. Awards: 2007 PMA Reggie Winners Case studies from the Promotion Marketing Association's annual awards program Whole Foods, Wild Oats Embrace Earth Month Mars Pedigree Pet Adoption at Kmart A case study from the Promotion Marketing Association's 2007 Reggie Awards Gap (PRODUCT) RED Launch A case study from the Promotion Marketing Association's 2007 Reggie Awards Dove "Belleza Hecha Realidad" A case study from the Promotion Marketing Association's 2007 Reggie Awards The Skinny Cow Ice Cream of the Crop A case study from the Promotion Marketing Association's 2007 Reggie Awards American Express Members Lounge A case study from the Promotion Marketing Association's 2007 Reggie Awards LaSalle Bank Ethnic Neighborhood Promotion A case study from the Promotion Marketing Association's 2007 Reggie Awards First Previous 408 409 410 411 412 Next Last
