Kroger's Harris Teeter tied in to Bayer HealthCare's recent "Be Your Best Self" FSI event by using a full-page feature to dangle discounts on the manufacturer's brands.
Kroger's Harris Teeter tied in to Unilever's March 18 FSI event with a feature in its March 14 circular activating the manufacturer's sponsorship of the NCAA.
Rite Aid tied in to Unilever’s March 18 FSI event with a feature in its concurrent circular offering loyalty cardholders who buy two SKUs of Dove Men+Care, Axe or Degree Men 50% off one of the SKUs and $2 in wellness+ BonusCash.