Trends in Sampling: Engage and Measure Personal interaction with shoppers leads to results that are being measured Unilever Reaches Hispanics at Northgate Concert promotion leverages full spectrum of tactics Firestone Charges Up 'Turbo' Campaign Bridgestone Americas collaborates with DreamWorks, then taps into movieβs release Ace Settles Back into the Neighborhood Doing Handstands Over 'Cartwheel' Target wants to win with brands through social media, too Kmart Keeps Punning Walgreens, Colgate Form 'Total' Partnership Safeway Creates Another Cause Celebrity Sears Gets Manic for 'March Madness' ShopRite Sweeps Up Through Springtime First Previous 280 281 282 283 284 Next Last