ShopRite tied in to Procter & Gamble's Aug. 27 brandSaver FSI event with a "tips from our beauty coach" circular feature and supporting digital activity.
Ahold Delhaize's Martin's tied in to Procter & Gamble's Aug. 27 brandSaver FSI event with an Aug. 29 email blast offering loyalty cardholders $100 worth of digital coupons.