Loyalty Marketing

Rite Aid tied in to Procter & Gamble’s March 4 brandSaver FSI event with four features in its concurrent circular.

Kroger's Harris Teeter and Coca-Cola Co.'s Sprite recently wrapped a sweeps that activated their joint sponsorship of the National Basketball Association's Charlotte Hornets.

CVS/pharmacy tied in to L’Oreal USA’s March 4 FSI event with two features in its concurrent circular.

Rite Aid tied in to L’Oreal USA’s March 4 FSI event with a "Spring Beauty" feature in its concurrent circular offering ExtraCare loyalty cardholders wellness+ BonusCash.