Loyalty Marketing

Ahold Delhaize’s Stop & Shop, Giant-Landover and Giant/Martin’s tied in to Procter & Gamble’s Oct. 27 brandSaver FSI event by offering loyalty cardholders $10 off a single purchase of $30 worth of participating P&G items

H-E-B is luring new loyalty members with a “welcome offer” worth $3 off their next basket of at least $30.

Deep collaboration with GlaxoSmithKline results in transformation that has lifted the chain’s whole category

Tools of Engagement: The best way to make ‘personal’ connections is often through technology