Loyalty Marketing

Albertsons Cos.’ Jewel-Osco tied in to Procter & Gamble’s May 31 brandSaver FSI event with features in its May 27 and June 3 circulars and with a slew of digital coupons.

CVS Pharmacy tied in to Procter & Gamble’s May 31 brandSaver FSI event with multiple features in its concurrent circular.

Meijer tied in to Procter & Gamble's May 31 brandSaver FSI event with a full-page feature in its concurrent circular spotlighting Gain and offering $5 off a future receipt.

Jewel-Osco is tying purchases of Oikos and Dannon Light & Fit SKUs to donations for Feeding America’s Northern Illinois member food bank.