Loyalty Marketing

From Convenience Store News, Nov. 5:

From DSN, Oct. 31

ShopRite tied in to Procter & Gamble's Oct. 28 brandSaver drop with a feature in its Oct. 26/28 circular promising shoppers $2 in savings with purchase of three eligible Pantene SKUs.

Ahold Delhaize's Food Lion tied in to Procter & Gamble's Oct. 28 brandSaver FSI event with a feature in its Oct. 30 circular spotlighting coupons for Always, Tampax, Gillette, Venus and Pampers available to loyalty cardholders via the in-store MVP Savings Center kiosk.

Albertsons Cos. chains including Vons and Jewel-Osco indirectly tied in to Procter & Gamble’s Oct. 28 brandSaver by offering shoppers $5 off a $20 purchase of participating products from brands including Bounty, Charmin, Puffs and Tide.

Meijer tied in to Procter & Gamble's Oct. 28 brandSaver FSI event with a feature in its concurrent circular offering $5 off a future trip with purchase of $25 worth of P&G household brands.

CVS/pharmacy tied in to Procter & Gamble’s Oct. 28 brandSaver with multiple features in its concurrent circular promising ExtraCare cardholders $5 in ExtraBucks rewards with purchase of $20 worth of select SKUs from P&G brands.

Walgreens used a back-page feature in its Oct. 28 circular to promise $10 in Register Rewards with purchase of $30 in eligible Procter & Gamble products as a tie-in to the manufacturer’s November brandSaver FSI event.