Loyalty Marketing

Ahold Delhaize’s Stop & Shop and Giant Food chains tied in to Procter & Gamble’s July 7 brandSaver FSI event with features in their July 5 circulars promising loyalty cardholders $5 off a $25 purchase of  participating P&G items from brands including Secret, Puffs and Febreze.

ShopRite tied in to Procter & Gamble's July 7 brandSaver FSI event with a full-page feature in its July 5/7 circular promising Price Plus Club loyalty cardholders a weekend ticket to Dreamworks Trolls The Experience with the $30 purchase of P&G products.

It’s a simple but effective promotion that’s created loyalty – in my case, at least.

National Beverage Corp.’s LaCroix sparkling water enjoyed an interesting full-page feature within CVS/pharmacy’s June 30 digital circular. T