Column: Measurement Matters. . . Stanley, Ace Seek Miracles Research Drives Design Challenge Fry's Heads Back to the Ballpark Smirnoff Ice Mixes in Comedy Old Strategies Put to Bed L&P develops one-stop display; in-house group speeds process Halos v. Heroes How long it will take the U.S. to emulate European models, where private label share hovers around the 50% mark? Dollar General Drives to the Indy 500 Hall of Fame Profile: Tracy VanBibber Cheeses of France Gains Shoppers Through Sampling Sharpie Does Write by the Environment Coke Sponsors Shopper Marketing Commission for Retailers Prominent retailers will study emerging shopper marketing strategies to drive industry change First Previous 46 47 48 49 50 Next Last