Ethnic Marketing

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

Procter & Gamble’s L. launched a limited-edition collection of period care products with designs from Mexican illustrator Marisol Ortega at Target in October.

The Canadian retailer is on track to open 50 stores in 2024 — and intends to exceed that number in 2025.

The Loblaw Asian supermarket banner's first U.S. store is slated for a December ribbon cutting.

The Loblaw banner will be the largest Asian supermarket in the state of Washington.