The design of a New Jersey store was inspired by local input and features an elevated shopping experience and curated product assortment, including a “Global Flavors” aisle and NYC-inspired soup and coffee bars.
The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera.
Schick leveraged September's designation as Hispanic Heritage Month to launch an exclusive razor at Target designed by Afro-Latina visual artist and author Reyna Noriega.
The campaign kicked off with a cinematic anthem ad spot titled “A Love Letter to Mexico,” which celebrates modern Mexico, its people and culture as well as introduces a new visual brand identity.