PepsiCo’s Frito-Lay is promoting new Lay’s hot sauce-flavored chips and its marketing partnership with NBC’s The Voice on side panels outfitting the dedicated gondola the snack manufacturer commands in Walmart’s Action Alley.
Hershey Co.’s Twizzlers is offering Walmart shoppers a $5 Vudu credit for a Showtime series with purchase of three participating bags of the brand’s candy.
Target tied in to Walt Disney Co.’s observance of Star Wars Day on May 4 with a full-page feature in its May 3 circular promoting Star Wars Blu-rays, toys and apparel including exclusive licensed SKUs from Lego Group and Funko.
