Pediatric Packaging: Just What Mom Ordered Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers The Toys "R" Us Brand Renewal Story A Q&A with Warren Kornblum, Executive VP/Chief Marketing Officer for Toys "R" Us Kmart Slam-Dunks with Shaq Promo Drug Chains Cross-Merchandise Prilosec The Cat in the Hat Is Finally Out of the Bag Kellogg Packs Multiple Offers for 'Cat' Tie-in Promotion: Pepsi-Cola, Frito-Lay Power Up on Cat P&G Cleans Up with Cat in the Hat MasterCard Charges Cat Campaign Post Office Delivers Cat in the Hat 2004 P-O-P Trends Report: Retailers Rate Marketing Tactics A survey of retailer executive attitudes and practices FSI Report: Nov. 16, 2003 First Previous 289 290 291 292 293 Next Last
