Client: Mondelez International, East Hanover, NJ
Product(s) Promoted: Trident, Trident Layers, Stride, Dentyne Ice, and iD Gums in assorted flavors
Distribution: Supermarket/Grocery - National
Number of Stores: 5,000
Production Run Quantity: 5,761
Introduction: 4/12/13
Intended Duration: 6 weeks
Dimensions (H x W x D): 77" x 29" x 19"
Weight: 25 lbs.
Budget Category (U.S.): $26 to $50 (display only)