ConAgra Foods launched a month-long social challenge in May urging Millennials to cook at home every day for a week, then use a #GreatAmericanCookIn hashtag on Instagram and Twitter to show their dishes.
Delhaize America's Food Lion and Dr Pepper Snapple Group's Mott's tied in to the July 8 theatrical release of Universal Pictures' The Secret Life of Pets with a sweepstakes awarding a family vacation in the form of a $2,500 prepaid travel gift card.