Entertainment Tie-ins / Licensing

Sony Pictures tied its release of “Hotel Transylvania 3: Summer Vacation” into an Amazon Alexa skill that brings the voices of select characters into consumers’ homes to read a bedtime story, sing a nursery rhyme or tell a joke.

H-E-B lured back-to-school shoppers to stores by dangling five free products with purchase of any backpack costing at least $9 from Aug. 15-21.