The Microsoft and Verizon-funded digital merchandising platform helps CPGs target shoppers with in-store ads based on pre-planned holidays and real-time events.
The location has undergone significant design changes and added features, a memorial site and an overall fresh look in an effort to welcome reluctant shoppers back to the site of the mass shooting.
This year marks Bob Waibel’s 45th year in the industry, having spent time on both the CPG and agency sides of the business. He is the senior director of commerce marketing at Conagra Brands.
