Research Guides Hyde Tools' Rebranding Redesign focuses on materials, product composition and merchandising Shopper & CatMan: Let's Play Nice As these two disciplines evolve, brand marketers devise management structures to align the work H-E-B Hosts a 'Tex Fest' Candy & Snack Report: Second That Emotion Marketers of snacks and candy find ways to connect with shoppers beyond price promotions An Integrated Approach: PepsiCo Team Puts It All Together Kellogg Introduces Cereal in New Market Integrated Crunchy Nut campaign tries to convert U.S. consumers Mills Partners with Groupon Banfi App Eases Wine Selection Wine app promoted in-store with on-pack messaging Aunt Jemima Reveals Process Behind Pancakes Mattel Brings Barbie & Ken Back Together Playing off 'breakup,' campaign targets multiple generations First Previous 569 570 571 572 573 Next Last