Displays & Signs

The Path to Purchase Institute's latest proprietary research looks at the state of retail media according to agency professionals.

After testing five locations since January, the department store chain will open 45 additional scaled-down shops by the end of 2023.

The collaboration builds on a larger industry effort to modernize retail and tap into the digitization of the physical store, which many consider the next wave of retail media.

Procter & Gamble dandruff shampoo brand Head & Shoulders launched a limited-ingredient Bare line in May exclusively at Walmart.

Snack brand Muddy Bites built an 11-foot-tall ice cream cone outside a Walmart store in Denver to celebrate their launch at more than 3,000 of the mass merchant’s locations in April.