Digital Paths... with Purpose Shopping List Management Toys "R" Us Bundles Hope for Causes Making Sense of SKU Rationalization It's not going anywhere, but proper SKU analysis and better collaboration are keys to doing it right Liquid Wrench Offers Product Guidance Through Texts Schwinn Campaign Communicates Nostalgia Directly targets moms for first time Duane Reade Hearts New York New loyalty program, P-L with New York-centric imagery hope to connect emotionally with Big Apple shoppers NuVal to be in 1,200 Stores by End of Year Kroger, Price Chopper roll out the labeling system Bauer Floats High-End Skate In-Store Bringing Packaging Into Focus More companies are starting to look at packaging through the lens of shopper marketing A Booming Opportunity Older Baby Boomers are the largest, most lucrative -- yet often underserved -- demographic Trading Down & Drinking Up Wine and spirits categories are seeing moderate growth while adjusting to trends of consumers trading down and doing more home entertaining. First Previous 521 522 523 524 525 Next Last