Walmart plans to automate and scale its advertising suite, explore new offsite frontiers including inside stores, improve targeting and full-funnel measurement, and expand creative capabilities.
Fantasy Ruby Red features a unique custom can design that brought characters to life through an immersive physical and AR-enabled launch event in Los Angeles.
IAB's Jeffrey Bustos explores how retailers are crafting a seamless omnichannel experience by merging in-store planogram precision with digital insights and versatility.