Licensed merchandise tied to the releases of films "Trolls Band Together," "Wish" and "Aquaman and the Lost Kingdom" recently enjoyed the spotlight at Walmart stores.
New solutions include signage on front-of-store bollards, security pedestals and basket liners as well as in-aisle category engagements that link the digital and physical experiences.
With the acquisition of Dart Innovations, Quad will enable CPGs to deliver relevant promotions, share key product information and point to adjacent product options in stores.
