Walmart Connect is the conduit for all brand advertising on Walmart-owned and external sites, as well as for brand placements during live streaming through Walmart Live.
The “Blunt Marketing” campaign plays on the partners’ viral stunt last year, where the famed stoner declared he was giving up smoke, only to instead promote smokeless fire pits.
The grocer is an early adopter of Grocery TV’s new retail media solutions, which serve health-related information and brand advertising to shoppers near the pharmacy counter.
