Displays & Signs

Product: SmithKline Beecham Tums antacid tablets
Number of displays: 2,000
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Drug stores
Introduction: January 1991
Duration: Semi-permanent
Construction: Printed and die cut, corrugated with a litho-mounted riser
A display for Tums is designed to be turned to face in any direction.

Company: Mountaintop Corp., Norwalk, Conn.
Product: Attakiska Alaskan Vodka
Number of displays: 200
Average unit cost: $133
P-O-P company: The Howard Marlboro Group, New York
Distribution: Liquor, grocery stores
Introduction: June 1991
Duration: Permanent
Construction: Acrylic and corrugate
Attakiska Alaskan Vodka moves off the shelves with its own display.

Product: Word Inc. Amy Grant Heart in Motion album
Number of displays: 2,000
P-O-P company: The United Group, South Gate, Calif.
Distribution: Christian bookstores
Introduction: March 1991
Duration: Semi-permanent
Construction: Corrugated with a silk-screened background, product trays
Word Inc.'s Amy Grant display is easily assembled and compact.

Product: Liqui-Tech Finish First Auto Polish, Protectant and Precleaner
Number of displays: 2,500
Average unit cost: $4
P-O-P company: Display-Pak, Minneapolis, Minn.
Distribution: Specialty car dealerships, custom auto and accessory shops
Introduction: February 1991
Duration: Semi-permanent
Construction: Corrugate
Liqui-Tech's display is designed to show off the high-end products.

Type: Dump bin
Printing Process: Direct print
Number Printed: 200
Cost: $5-$ 15
Release: August 1991
Client: Ireland Coffee and Tea
Product: Single packages
Producer: Display-Pak, Minneapolis
Comments: Displays are packed into shippers.

Type: Portable tote cart
Printing Process: Preprinted line
Coating: Varnish
Number Printed: 2,000
Cost: Under $5
Release: July 1991
Client: Warner Press
Producer: Rock Island Display, Milan, Ill.
Comments: Removable wheels and caps are included for future use, can be shipped UPS with handle folded down.