Displays & Signs

Product: Leasing and finance programs
Number of displays: 150
P-O-P company: On-Site Media, Brighton, Mass.
Distribution: Mercedes-Benz dealerships
Introduction: February 1991
Duration: Three years
Construction: Particle board and laminated plywood, covered with Formica Nevermar finish
Special programs have focused on pre-owned Mercedes-Benz vehicles and 1992 model introductions.

Product: Chinet items
Number of displays: 5,200
Average unit cost: $11.75
P-O-P company: Advertising Display Company, Englewood Cliffs, N.J.
Distribution: Grocery stores
Introduction: May 1991
Duration: Promotional
Construction: Recycled corrugate
A seasonal display for Chinet is meant to be saved and used again next summer.

Type: Floorstand
Printing Process: Direct print
Coating: Varnish
Number Printed: 1,000
Cost: $40-plus
Release: August 1991
Client: Revlon
Product: Revlon Nail Enamel
Producer: Henschel-Steinau, Englewood, N.J.
Comments: Silk-screened solid bleached sulfate, corrugated oil printing and a five-color header.

Type: Floorstand
Printing Process: Direct print
Coating: Varnish
Number Printed: 800
Cost: $5-$15
Release: May 1991
Client: Wagner Spray Products
Product: Power Painter
Producer: Diversified Display, Minneapolis
Comments: Black corrugated with one-color rubber plate printing and printed solid bleach stock header.

Product: Williamson-Dickie Manufactoring Co. Dickies work clothes
Number of displays: 1,000-plus
P-O-P company: United Displaycraft, Chicago
Distribution: Hardware, home centers, lumber and paint stores
Introduction: May 1991
Duration: Permanent
Construction: Wire and steel tubing, powder-coated
Dickies is targeting D-l-Yers with a movable display that holds its inexpensive, durable work clothes.

Type: Counter display
Printing Process: Full litho label
Coating: Film laminate
Number Printed: 25,000
Cost: Under $5
Release: March 1991
Client: Slazenger Golf
Product: Golf balls
Producer: Progress Container & Display, Lawrenceville, Ga.
Comments: Litho label was color matched to folding cartons and additional advertising print.

Product: Caboodles teenage cosmetic cases
Number of displays: 1,000-plus
P-O-P company: Shelton Leigh Palmer & Company, New York
Distribution: Mass merchandisers
Introduction: August 1991
Duration: Promotional
Construction: Hang tags, point-of-purchase videos of tie-in TV commercial, counter cards with contest take-one slips
Caboodles display is the only place to enter the accompanying sweepstakes.

Product: SmithKline Beecham Tums antacid tablets
Number of displays: 2,000
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Drug stores
Introduction: January 1991
Duration: Semi-permanent
Construction: Printed and die cut, corrugated with a litho-mounted riser
A display for Tums is designed to be turned to face in any direction.