Displays & Signs

Advertiser: Nike Inc., Beaverton, Ore.
Producer: The United Group, South Gate, Calif.
Objective: To display a widely-varying mix of product in all types of retail environments. In addition to allowing virtually every retailer to create its own product mix, the display had to project Nike's image as a world leader in design and quality.

Advertiser: Nintendo of America, Redmond, Wash.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.

Product: Coca-Cola soft drinks/McDonald's food products
Number of displays: 230
Average unit cost: Less than $30
P-O-P company: Cornerstone Products, Norcross, Ga.
Distribution: McDonald's restaurants
Introduction: May 1991
Duration: Semi-permanent to permanent
Construction: Thermal-Cor; color transparencies
Lightweight translights are lit by existing light fixtures, and offer McDonald's restaurants an additional medium to display products in a pictorial fashion.

Advertiser: Buena Vista Home Video, Burbank, Calif.
Producer: Rapid Mounting & Finishing Co., Union City, Calif.
Objective: To inform the target customer in the video rental store of the availability of Walt Disney's original animated classic "Robin Hood." The light thief effect on the mobile gives the illusion of a lighted sign.

Advertiser: Nike Inc., Beaverton, Ore.
Producer: Thomson-Leeds Co. Inc., New York
Objective: To provide important product information for consumers in the absence of store personnel. The system features a retractable information panel. A sample of the shoe's inner air cushioning unit is featured directly above the information panel so consumers can see and feel the plastic, pressurized unit for themselves.

Advertiser: The House of Seagram, New York
Producer: IDL Inc., Pittsburgh, Pa.
Objective: To stimulate impulse sales while trading consumers up toa bottle of Canadian Premium product. The display enables key accounts to merchandise as many as nine cases of Seagram's V.O. in less than four square feet of floor space.

Product: Wrigley Chewing Gum
Number of displays: 15,000
Average unit cost: $10.68 (based on quantity)
P-O-P company: Advertising Display Co.
Distribution: Self-serve gas stations
Introduction: September 1990
Duration: Permanent
Construction: Injection-molded plastic with suction cups and mylar labels
Impulse buying is encouraged by a simple, glass-mounted gum display.