Displays & Signs

Product: Recliners
Number of displays: 125
P-O-P company: DCI Marketing,Milwaukee, Wis.
Distribution: Levitz Furniture Stores
Introduction: June 1990
Duration: Permanent
Construction: Steel plate base, sheet metal and vacuum-formed plastic work shelf
A Benchcraft display eliminates the need to keep extensive inventory.

Type: Suspended 3-D display
Printing Process: Direct print, two color
Number Printed: 5,000
Cost: $5 to $15
Release: January 1991
Client: Southland Corp.
Producer: O'Grady Containers Inc., Fort Worth, Texas
Comments: Football bowl season beer promotion, 200 pound E-Flute.

Product: Magazine gift subscriptions
P-O-P company: PCI Design, Milwaukee, Wis.
Distribution: Grocery stores, drug stores, card shops, gift shops, bookstores
Introduction: Spring 1991
Duration: Promotional and permanent
Construction: Corrugated and acrylic
Display filled with packaged magazine subscriptions makes it easy to give them as gifts.

Product: Miles Inc. S.O.S Kitchen Safe
P-O-P company: The Acorn Group, Chicago
Distribution: Grocery stores
Introduction: June 1991
Duration: Promotional
Construction: Varnished laminate covered corrugate outcase shell
The display for S.O.S Kitchen Safe helps sell the food safety angle.

Product: Microfresh Filtration System
Number of displays: 2,500
Average unit cost: $7
P-O-P company: Grady McCaulley Inc., N. Canton, Ohio
Distribution: Independent dealers
Introduction: Spring 1991
Duration: Semi-permanent
Construction: Corrugate
A countertop display from Royal Appliance encourages consumers to feel the difference in vacuum cleaner bags.

Type: Promotional presentation
Printing Process: Full litho label
Coating: Aqueous
Number Printed: 10,000
Cost: $40-plus
Release: November 1990
Client: Canandaigua Wine Co.
Product: Marcus James wine
Producer: Lawless Corp., North Tonawanda, N.Y.
Comments: Two-color litho on solid bleached sulfate laminated to E-Flute, single face.

Type: Floorstand prepack
Printing Process: Direct print
Coating: UV
Number Printed: 2,500
Cost: $5-$15
Release: April 1991
Client: American Importers
Product: TNT Snap Its
Producer: Thomson-Leeds Co., New York
Comments: An oversized reproduction of the TNT package was employed in the display design to reinforce product identification.

Product: Genuine Nissan car care products
Number of displays: Approx. 2,200
P-O-P company: The United Group, Southgate, Calif.
Distribution: Nissan dealerships
Introduction: April 1991
Duration: Temporary to semi-permanent
Construction: Corrugate; four-color lithograph header
Nissan customers can see car care products on display and buy them at service counter.