Displays & Signs

Type: Dual function wall unit/floorstand
Printing Process: Preprinted liner (litho lamination)
Coating: Aqueous
Number Printed: 16,600
Cost: Under $5
Release: August 1990
Client: Burroughs Wellcome
Product: Cold relief products
Producer: Mebane Packaging Corp., Mebane, N.C. Comments: Generic structural design suits multiple brands by changing copy. Base is one color plus water-base coating; headers are multi-color process printing to match product.

Product: Comcast Cellular One
Number of displays: 50
Average unit cost: $500
P-O-P company: Display-Pak, Minneapolis
Distribution: Authorized communications shops and auto dealerships
Introduction: Early 1991
Duration: Semi-permanent
Construction: Painted hardboard
Dealers can install the cellular telephone of their choice on a display from Comcast Cellular One.

Product: "Smallwares" cleaning products
Number of displays: 1,000-plus
P-O-P company: Packaging Corp. of America, Evanston, Ill.
Distribution: Mass merchandisers, supermarkets, home centers, drug stores
Introduction: February 1991
Duration: Promotional
Construction: Corrugate
A small footprint and large assortment are key to Quickie's "Tower of Power."

Advertiser: Video Technology Industries, Wheeling, Ill.
Producer: Chicago Show, Morton Grove, Ill.
Objective: To display an operational line of toys and list their features and benefits, inviting trial by children and/or adults, thereby promoting purchase. The displays had to be made in a variety of configurations for the various sizes and shapes of the toys, and had to be durable enough to withstand repeated use of the toys. They also had to provide security for both the toys and accessories, yet be easy for store personnel to remove to change the batteries.

Advertiser: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Shannen Promotions Inc., New York
Objective: To secure placement in high-traffic, high-volume upscale locations such as airports and hotels, and provide optimum access for trial. Also, to effectively maximize the use of counter space in those targeted locations.

Product: Noxell Salon Solutions
Number of displays: 16,000
P-O-P company: Advertising Display Co.
Distribution: Drug stores, mass merchandisers, groceries
Introduction: February 1991
Duration: Three months
Construction: Injection-molded black mobile high-gloss plastic, with litho mounting, hot stamped with mylar strips and pressure-sensitive labels.
Interactive Cover Girl display lists fingernail problems and solutions.

Advertiser: Buena Vista Home Video, Burbank, Calif.
Producer: Stone Container Corp., Oakbrook, Ill.
Objective: To promote the release of two action/adventure movies in video stores. Display was required to allow distinct space for each film, with a "walk-around" concept that would encourage people to walk around the display.