Displays & Signs

Product: Fertilizers and weed control products
Number of displays: 20,000
P-O-P company: Brulene Associates, West New York, N.J.
Distribution: Home centers, lawn & garden and hardware stores
Introduction: March 1993
Duration: Semi-permanent
Construction: PVC
Looming overhead like miniature blimps, the bright green and yellow inflatables provide "instant recognition at the point-of-sale," says a company spokesman.

Client: Estee Lauder Inc.
Producer: P.O.P. Displays Inc.
Category: Wood: Counter, Shelf or Table Unit
Comments: The displays had to reflect a total retail environment encompassing a "back to basics" theme. By creating removable templates, the units have the versatility to expand with the expected sales growth while keeping the main frame of the units intact.

Product: Tri-State Megabucks
Number of displays: 350
P-O-P companies: Copperfield Promotions, Palm Harbour, Fla.; and Octagon Industries Inc., Ontario, Canada
Distribution: Convenience stores, gas stations
Introduction: March 1993
Duration: Permanent
Construction: Styrene
The new lottery sign is lighter and more useable, since it attaches to a window with suction cups. An earlier version had to be hung from the ceiling with chains.

Product: Automatic pool cleaners and accessories
Number of displays: 3,000
P-O-P company: MCA Sign Co., Massillon, Ohio
Distribution: Pool supply stores, pool dealers and mass merchants
Introduction: January 1993
Duration: Permanent
Construction: Vacuum-formed plastic, four-color process printing
An Arneson spokesman estimates that "between 2,000 and 3,000" displays were sent to pool supply shops and major retail stores for a campaign, which began in January.

Client: The Iams Co.
Producer: Streater Marketing Systems
Category: Rotationally/Blow-molded Plastics: Counter, Shelf or Table Unit
Comments: The system merchandises 10 cases of individual product in addition to more than 47 full cases displayed in the lower sections. It was created from sections of blow-molded plastic, allowing the unit to expand or contract to meet the present and future needs of retailers.

Product: Pharmaceutical drugs
Number of displays: 210
P-O-P company: RTC Industries Inc., Chicago
Distribution: Perry Drugs stores
Introduction: November 1992
Duration: Permanent
Construction: Freestanding kiosk with two poster frames and a vacuum-formed logo
The Perry Drugs display provides a literature area on both sides that holds up to 20 different brochures.

Product: Whole System Design Inc. Masterball
Number of displays: 100,000
P-O-P company: Hermann Technologies, Singapore
Distribution: Toy, gift and stationery stores
Introduction: February 1993
Duration: Semi-permanent
Construction: Corrugated
The floor display holds 60 balls in six tiers. Both it and the counter unit can be set up in a few minutes.