Displays & Signs

Product: Hiram Walker & Sons Inc. Canadian Club whisky
P-O-P company: Flair Communications, Chicago
Number of displays: 3,200 pole toppers, 6,000 case cards
Distribution: Chain drug, liquor and independent stores
Introduction: March 1993
Duration: Temporary
Construction: Die-cut board
Canadian Club whisky has undergone a radical label change, but Hiram Walker is anxious to assure its consumers that nothing inside the bottle has changed.

Product: Lighting fixtures
Number of displays: 300
Distribution: Home centers and lighting distribution centers
Introduction: June 1992
Duration: Permanent
Construction: Laminated wood base and lithographed cardboard header
The interactive nature of the retail unit aids consumers in understanding the product, says a company official.

Product: Philips Consumer Electronics Co. DCC 900 digital compact cassette deck
Number of displays: 500
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Distribution: Department stores
Introduction: October 1992
Duration: Permanent
Construction: Vinyl-clad wood (base); metal (floor support); laminated wood (upper portion); clear plexiglass (brochure holder and headphone/remote control caddy)

Product: Model 9220 HandyMixer cordless beater
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Mass merchants, warehouse clubs and department stores
Introduction: March 1993
Duration: Permanent
Construction: Heat-bent, injection-molded styrene

Product: Orion Home Video "Dances With Wolves" videotapes
Distribution: Specialty stores, mass merchants and video stores
Introduction: March 1993
Duration: Temporary
Construction: Corrugated
Dancing to the tune of seven Academy Awards and featuring Kevin Costner, the display for "Dances With Wolves" is bound to capture attention.