Displays & Signs

Product: Twist & Shout! pen and pencil
Number of displays: 500
P-O-P company: Creations at Dallas, Dallas
Distribution: Stationery stores, general merchandise outlets and college bookstores
Introduction: January 1993
Duration: Semi-permanent
Construction: Acrylic with lithographed labels
Although not considered a reusable display, the Twist & Shout! merchandiser can be restocked by reordering individual pens.

Product: Hair care products
P-O-P company: RTC Industries Inc., Chicago
Distribution: Hair styling salons
Introduction: December 1992
Duration: Permanent
Construction: Metal tubes with laminated shelves
Constructed with metal tubes and laminated shelves, the Joico display forms the cornerstone for an all-encompassing marketing program.

Product: Locker accessories
P-O-P company: Reynolds Guyer Designers Inc., Minneapolis
Distribution: Drug stores and mass merchants
Introduction: December 1992
Duration: Temporary
Construction: Corrugated
"We needed something unique to identify our products and explain their benefits," explains a Lockermate spokesman.

Product: Autographies paint pen
P-O-P company: Downing Enterprises Inc., Cleveland
Distribution: Mass merchants, craft stores and home centers
Introduction: January 1993
Duration: Permanent
Construction: Styrene and cardboard (brace)
Response from retailers has been favorable, the company says, with mass merchants picking up the product. The pen also comes in a carded version for other display options.