Displays & Signs

Client: Deere & Co.
Producer: Frank Mayer & Associates Inc.
Category: Fabricated Plastics: Floorstand
Comments: An acrylic wedge rests on a mirrored, nonbreakable surface that reflects the complete undercarriage of the lawn mower, keeping the consumer from having access to the rotor blades. The entire construction rests on a wooden pedestal that also serves as a storage area for the Tricycler component parts used for demonstration.

Product: Salty snacks line
Number of displays: 10,000
P-O-P companies: Packaging Corp. of America, Evanston (manufacture); DeForest Associates, Elmhurst, both of Ill. (graphics)
Distribution: Supermarkets and other stores where snack products are sold
Introduction: January 1993
Duration: Promotional
Construction: Corrugated
A Keebler spokesman says "close to 10,000" displays were shipped out to supermarkets and other stores during a national promotion.

Product: Steel Toe boots and shoes
Number of displays: 380
P-O-P company: Reynolds Guyer Designers Inc., Minneapolis
Distribution: Red Wing shoe stores
Introduction: March 1993
Duration: Temporary
Construction: Steel grid, corrugated, plastic and wood
The train display is one of four in a series (each highlighting a different line of shoes) that will run through the spring of 1994. All will mount to the steel grid in a similar way.

Product: Locker accessories
P-O-P company: Reynolds Guyer Designers Inc., Minneapolis
Distribution: Drug stores and mass merchants
Introduction: December 1992
Duration: Temporary
Construction: Corrugated
"We needed something unique to identify our products and explain their benefits," explains a Lockermate spokesman.

Product: Autographies paint pen
P-O-P company: Downing Enterprises Inc., Cleveland
Distribution: Mass merchants, craft stores and home centers
Introduction: January 1993
Duration: Permanent
Construction: Styrene and cardboard (brace)
Response from retailers has been favorable, the company says, with mass merchants picking up the product. The pen also comes in a carded version for other display options.

Product: Hiram Walker & Sons Inc. Canadian Club whisky
P-O-P company: Flair Communications, Chicago
Number of displays: 3,200 pole toppers, 6,000 case cards
Distribution: Chain drug, liquor and independent stores
Introduction: March 1993
Duration: Temporary
Construction: Die-cut board
Canadian Club whisky has undergone a radical label change, but Hiram Walker is anxious to assure its consumers that nothing inside the bottle has changed.