Displays & Signs

Product: ICEE frozen carbonated beverage
Number of displays: 150
P-O-P company: Inflatable Image Industries, Brunswick, Ohio
Distribution: Mass merchants
Introduction: March 1993 (redesign)
Duration: Permanent
Giant inflatables are sending sales of ICEE frozen carbonated beverages sky high.

Client: Chrysler Corp.
Producer: Chicago Show
Category: Multiple Materials: Fixture
Comments: Through the use of the latest structural foam molding, injection molding and extrusion technology, a modular assembly system was created, allowing the customer to assemble the unit in under 10 minutes with eight bolts and an Allen wrench.

Client: Philip Morris USA
Producer: Thomson-Leeds Co.
Category: Metal/Wire: Sign
Comments: The design of the wire grid permits the wind to whip through the foam-filled curb signs. It is durable and resists dents, and the strategically balanced pivot points permit it to swing and sway. The retailer can customize the sign to promote other products and services.

Client: Michelin Americas Small Tires
Producer: Robert Nielsen & Associates Ltd.
Category: Metal/Wire: Floorstand
Comments: The use of 2.5-inch steel tubing provides both the durability and strong lines desired by the client. The use of Uniroyal red provides a high-impact visual presence that ties the graphics, display and media campaign together.

Product: Flea control products
Number of displays: 1,000
P-O-P company: Clegg Industries, Torrance, Calif.
Distribution: Pet stores, farm and feed stores
Introduction: June 1993
Duration: Permanent
Construction: Vacuum-formed plastic
The Zodiac display provides visual facts on fleas, explains the warranty and provides a toll-free telephone number.

Client: Lego Systems Inc.
Producer: The W/M Display Group
Category: Rotationally/Blow-molded Plastics: Counter, Shelf or Table Unit
Comments: A new line of kids' clothing would be positioned away from the toy department; Giant Lego blocks created a bridge between the two departments. Rotational molding produced the blocks within the set tolerances as a single-piece construction, with tooling at a third of the cost of injection molding.

Client: Guerlain Inc.
Producer: Consumer Promotions Inc.
Category: Injection-molded Plastics: Counter, Shelf or Table Unit
Comments: Vacuum-formed inserts hold applicator brushes and literature, ensuring that consumers correctly replace these items after testing, thereby maintaining the intended organized presentation.

Product: Giorgio Beverly Hills eyewear for men
Number of displays: 1,000
P-O-P company: Glover Advertising, Secaucus, N.J.
Distribution: Optical stores
Introduction: April 1993
Duration: Permanent
Construction: Vacuum-formed plastic with silkscreening
Although Giorgio Beverly Hills generally carries a feminine image, Optique DuMonde, marketers for the new line of Giorgio Beverly Hills eyewear for men, is trying its darndest to make sure the new line isn't "perceived as sissy."