Displays & Signs

Product: Audio books
Number of displays: 500
P-O-P companies: Great Northern Corp. (design and manufacture), Racine, Wis.; and Nordic Printing, Minneapolis
Distribution: Video stores and supermarkets
Introduction: June 1995
Construction: Corrugated (structure); metal (shelf supports); paper (graphic labels)
Although its audio books display is aimed at video stores, Rezound officials think it may work well in venues such as campgrounds, restaurants and cruise ships.

Product: Coca-Cola fountain products
Number of displays: 4,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Quick-serve restaurants, stadium concessions
Introduction: January 1995
Duration: Permanent
Construction: Injection-molded, medium-impact plastics
Coca-Cola's Flex-Lite Illuminated Menu Board System has a modular, more contemporary design. It features custom menu strips, removable panels and extenders that mount side-by-side, delivering a true system appearance.

Product: 2-pt. Phillips tip and 4-inch standard tip screwdrivers
P-O-P company: Connecticut Container, North Haven, Conn.
Distribution: Hardware stores
Introduction: March 1995
Construction: Corrugated
Stanley Tools offers a screwdriver merchandising display that features two models. It encourages consumers to touch and compare a traditional handle to a contoured, non-slip grip alternative.

Product: Coors Light 12-packs
Number of displays: 750
P-O-P company: Wordenglass & Electricity Inc., Kalamazoo, Mich.
Distribution: Liquor and grocery stores
Introduction: May 1995
Duration: Permanent
Construction: Neon; E-Glas flat-glass technology; plexiglass; decals

In-store promotion for Gillette's Paper Mate pens is complicated by the need for bicoastal communication and a brief peak selling season.

Product: Locksets, door handles, levers and latchsets
P-O-P company: Frank Mayer & Associates, Grafton, Wis.
Distribution: Warehouse home centers
Introduction: August 1994 (test), May 1995 (rollout)
Duration: Permanent
Construction: Metal (shelving, brackets); wood (mounts)
Master Lock's new display for its locksets and doorknobs features a four-level setback configuration so it can show latching motions on sample modules. The setback ensures the protruding samples don't get hit by passing forklifts or carts.