Displays & Signs

Client: Panasonic Co.
Producer: Robert Nielsen & Associates
Category: Interactive, Video or LCD: Floorstand/Kiosk
Comments: Demonstrator projects a high-tech image yet protects the electronic components from pilferage. Innovative, illuminated carousel efficiently refers customers to various software titles. The metal tubing supports heavy weight but has a sleek, stylish look.

Client: Magnivision
Producer: Walworth Woodcraft
Category: Wood: Fixture
Primary Design Company: Walworth Woodcraft and Magnivision
Comments: The display successfully organizes a category that has numerous items and hooks. Although primarily wood, it incorporates a variety of materials including vinyl-clad particleboard, styrene, brushed aluminum, Mylar and glass mirror.

Client: Microsoft Corp.
Producer: Design Display Group
Primary Design Company: Einson Freeman Inc.
Category: Thermoformed Plastic: Sign
Comments: The use of inflatables or other materials was not an option because the client insisted on the realistic reproduction of a new product's shape. This sign was vacuum formed in two parts. A corrugated substructure ensures that the proper shape is maintained.

Client: Zima Beverage Co.
Producer: KCS Industries
Primary Design Company: Integer Group
Category: Thermoformed Plastic: Wall unit
Comments: Neo-neon offers a dramatic appearance at an affordable price. The bottle face was vacuum formed in a clear material to represent the product's taste. Existing tooling was used for the frame.

Client: Milwaukee Electric Tool Co.
Producer: W/M Display Group
Category: Metal/Wire: Wall unit
Comments: This winning wall unit displays an awkwardly shaped, unusually long product (up to 72 inches) in a tight space, yet is still user friendly. A magnetic closure secures the swinging graphics panel.

Product: Hershey Chocolate USA NutRageous trial-size candy bars
Number of displays: 100,000
P-O-P company: Markson Rosenthal & Co., Englewood, N.J.
Distribution: Drug stores, mass merchants, supermarkets and convenience stores
Introduction: February 1994
Duration: Temporary
Construction: Preprinted linerboard laminated to corrugated
Hershey's introduction of its Reese's NutRageous candy bar was met at retail with a freestanding display that can easily attach to a power wing or sit on a countertop.

Client: Champs Sports
Producer: Medallion Associates Ltd.
Category: Multiple Materials: Wall unit
Comments: The retailer/client wanted a lively, attention-getting display. It holds two basketball shoes on a slatwall shelf. The front panel is screened acrylic. The back panel is screened Sintra. The marketer's corporate logo is used on the vacuum-formed basketball.

Product: Stroh's beer
Number of displays: 15,000 mass stackers; 60,000 easel cards; 10,000 rolls of base wrap
P-O-P company: Flair Communications Agency, Chicago
Distribution: Liquor stores, drug stores, grocery stores and superstores
Introduction: May 1994
Duration: Promotional
Construction: Four-color varnished corrugated (mass stacker and easel pad); card stock (sweepstakes entry pad); two-color corrugated paper (base wrap)