Displays & Signs

Client: The Procter & Gamble Co.
Producer: The Dyment Co.; Erlanger, Ky.
Category: Paperboard Pre-Pack Floorstand
Comments: The display uses an injection-molded plastic wheel/axle assembly with a special silicone lubricant. The wheels, located at the lower back end, help stabilize the unit, extend its life and allow portability. A die-cut handle provides easy handling. The display ships to retailers fully assembled with pre-packed design with inner packing.

Product: Portable cellular phones
Number of displays: 3,000
P-O-P company: Bear Packaging Inc., Canoga Park, Calif.
Distribution: Mass merchants, specialty stores
Introduction: January 1995
Duration: Temporary
Construction: Corrugated, vacuum-formed plastic (trays)
ORA Electronic's corrugated display for its cellular-phone accessories provides both floor and counter options. It's designed to enhance impulse sales in both traditional and non-traditional retail outlets.

Client: Lady Foot Locker
Producer: Medallion Associates; New York
Category: P-O-P Printing
Comments: A variety of printing techniques were used to create these banners, which were designed to make people aware of competitive sports for women and girls.

Client: Lardis, McCurdy & Barcham
Producer: Promotional Industries; East Hartford, Conn.
Category: Fabricated Plastic Counter, Shelf or Table Unit
Comments: Designers were challenged to illuminate the display with low lighting (conducive to bar settings) yet achieve "edge play" of light within the display. The use of fluorescent lighting combined with many edges of fluorescent acrylic achieved the desired appearance. Clear acrylic panels added strength and protected the display details without compromising the desired look.

Client: Donna Karan Beauty Co.
Producer: The Royal Promotion Group Inc.; New York
Category: Metal/Wire Counter, Shelf or Table Unit
Comments: To showcase a new skincare line, two sizes of displays were produced for a variety of selling spaces. The units are made from black powder-coated sheet steel. The templates and the header panel on the large unit are attached with magnets. The backs of the units house a tissue holder and water spray bottle.

Product: Juicefuls, Alpen and Citrus Ice, and Absolute Fruit candies
Number of displays: 35,000
P-O-P companies: JOED Design (design), Elmhurst, Ill.; United Packaging (manufacture), Schaumburg, Ill.
Distribution: Mass merchants, supermarkets, drugstores and convenience stores
Introduction: April 1995
Duration: Promotional
Construction: White kraft corrugated; four-color varnished header
When set side by side, Ragold's three displays create a colorful, panoramic landscape.

Client: Sony electronics Inc.
Producer: Design Display Group Inc.; Carlstadt, N.J.
Category: Wood Floorstand
Comments: A TV monitor with a laser disc player that provides an ongoing tutorial is the solution to the client's need for an electronic salesperson. The electronics are housed in laminate-covered particleboard with a section, created with a vacuum-forming and particleboard combination, that is spray painted with a speckled, textured finish. The header is illuminated by a Duratrans acrylic logo sign.

Client: Falcon Beer - Sweden
Producer: Everbrite; Greenfield, Wis.
Category: Thermoformed Plastic Sign
Comments: By using textured plastic in conjunction with edge lighting, the sign creates a look of cold, running water. A single fluorescent tube lights the Falcon label, the edge, and the textured plastic. It also serves as a back light for the logo at the bottom of the sign.