Displays & Signs

Advertiser: Noxell, Hunt Valley, MD
Supplier: Intermark, New York
Objective: To develop an interactive computer that would (1) educate consumers to their best color(s), (2) increase consumer confidence in making color cosmetic purchases, (3) improve Cover Girl's color authority, and (4) create multiple purchases.

Advertiser: Timex Corp., Middlebury, CT
Producer: Frank Mayer & Associates, Grafton, WI
Objective: To introduce the new line of Gizmoz watches. Since the line is targeted to 7 to 13 year olds, the display uses bold colors and eye-catching graphics to draw attention. The watches, which can be seen through a clear plastic, are mounted on foam balls that slip onto a circular wheel whose movement is activated by a yellow gear mechanism.

Advertiser: AT&T, Parsippany, NJ
Producer: Consumer Promotions, Mt. Vernon, NY
Objective: To increase add-on sales of high margin accessory products at the time of a primary product purchase via an upscale accessory display. The need for flexibility and interchangeability for new accessory products can be achieved via the removable vacuum-formed product trays which also maximize retail space by combining more than one product style per tray. The product category departmentalization can also be maintained by perfectly color coordinated vacuum-formed trays.

Advertiser: R.J. Reynolds Tobacco Co., Winston-Salem, NC
Producer: H. King & Associates/Premium Source, Bensenville, IL
Objective: To gain placement of advertising signs at retail outlets. This was accomplished by providing package replica signs, of both Magna and Dakota brands, that serve also as ashtrays that the retailer needs.

Advertiser: Pepsi Cola, Somers, NY
Producer: Great Northern Corp., Racine, WI
Objective: To increase product sales and brand awareness through a national campaign. To increase excitement and brand awareness, the display incorporates motion as well as three-dimensional construction. In addition, it is easy to assemble.

Advertiser: Chevron Chemical Co., San Ramon, CA
Producer: Windsor Designs Midwest, Wilmette, IL
Objective: To gain distribution and merchandise a mature franchise, Ortho Lawn and Garden Products, into a new environment, supermarkets. This display system provided Ortho the look of a custom design at the cost of a stock display.

Advertiser: Chrysler Motors, Detroit
Producer: Thomson-Leeds, New York
Objective: To create a new profit center for Chrysler dealerships and to provide a more appealing environment for consumers to browse and shop. The center is completely modular, permitting dealers to design a configuration that suits available space and customers' buying habits.