Displays & Signs

Product: Coca-Cola fountain products
Number of displays: 4,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Quick-serve restaurants, stadium concessions
Introduction: January 1995
Duration: Permanent
Construction: Injection-molded, medium-impact plastics
Coca-Cola's Flex-Lite Illuminated Menu Board System has a modular, more contemporary design. It features custom menu strips, removable panels and extenders that mount side-by-side, delivering a true system appearance.

Product: 2-pt. Phillips tip and 4-inch standard tip screwdrivers
P-O-P company: Connecticut Container, North Haven, Conn.
Distribution: Hardware stores
Introduction: March 1995
Construction: Corrugated
Stanley Tools offers a screwdriver merchandising display that features two models. It encourages consumers to touch and compare a traditional handle to a contoured, non-slip grip alternative.

Product: Coors Light beer
Number of displays: 500
P-O-P companies: Integer Group (design), Golden, Colo.; Everbrite Inc. (manufacture), Greenfield, Wis.
Distribution: On-premise accounts, liquor stores
Introduction: January 1995
Duration: Permanent
Construction: Neon; Evertron power supply
Neon signs pick up on regional imagery to promote Coors Light in California.

Client: Olin Corp.
Producer: Data Display Systems; Philadelphia
Category: Interactive, Video or LCD Counter, Shelf or Table Unit
Comments: The display shape identifies the product area and manufacturer. The unusual size attracts curious customers. The display was constructed of standard construction-size PVC pipe. No tooling was involved. A custom-designed circuit board controls all functions: display screen sequencing, calculations, timing and voltage regulation.

Client: House of Seagram
Producer: CWB Marketing Group; New York
Category: Fabricated Plastic Sign
Display: Absolut Attraction Dimensional Bar Sign
Comments: Three polished-acrylic panels create the illusion of motion via a floating bottle and glass. A chromium-look printing process adds a sense of permanence.