Displays & Signs

Product: Florsheim shoes
Number of signs: More than 200
P-O-P company: Distinctive Designs USA, Salem, Conn.
Distribution: Florsheim and independent shoe stores
Introduction: January 1994
Duration: Permanent
Construction: Wood
Mass-produced wood signs sport Florsheim's new logo in a classic, yet economical fashion to promote its predominantly men's shoe line.

Client: Walt Disney Records
Producer: RTC Industries Inc.
Category: ThermoformedPlastic: Floorstand
Comments: To create a realistic representation of Mickey, both the front and the back of the famous character were created from distortion-printed, vacuum-formed plastic. His feet are deep-draw, vacuum-formed plastic. The graphic channel on the front and back allow for the promotion of new titles.

Client: Buena Vista Home Video
Producer: The Dyment Co.
Category: Paperboard: Sign
Comments: This aisle spanner's intricate, multilayered die cutting and embossing create a three-dimensional effect. The foamboard dangler seems to float above the store, helping to draw customer attention to the video department.

Client: Cosmair Inc.
Producer: P.O.P. Displays Inc.
Category: Injection-molded Plastic: Counter, shelf or table unit
Comments: This display's upscale design reinforces the brand's image as a technologically advanced product. The trays are made from injection-molded components that can be replaced to accommodate updated products. A metal turntable base makes the display convenient for use by beauty consultants.

Client: Estee Lauder Origins Natural Resources Inc.
Producer: P.O.P. Displays Inc.
Category: Wood: Counter, shelf or table unit
Comments: The natural look of unfinished wood and finger-joint construction make the display stand out in a field dominated by plastic. Combining the foundation and dramming units reduces on-counter space.

Client: Fender Musical Instrument Corp.
Producer: Fiberoptic Lighting Inc.
Category: Motion, Light or Sound: Sign
Comments: Fiberoptics, which appear brighter from a distance, were used in this display to draw customers to the appropriate store department. The use of laser drilling, silkscreening and extruded cabinets helped keep costs down.

Client: Clairol Inc.
Producer: Henschel-Steinau Inc.
Category: Thermoformed Plastic: Counter, shelf or table unit
Comments: Twelve different product facings are hung on custom-designed hooks that have half-moon-shaped, hot-stamped ends that will accept only the client's packaging. The injection-molded, color-selection wheel features actual hair samples.

Client: Miller Brewing Co.
Producer: Thomas A. Schutz Co.
Category: Injection-molded Plastic: Sign
Comments: The client wanted a unique P-O-P display that would dominate the pool table area. A real, frosted-ice-block sculpture was duplicated in clear injection-molded components. Sophisticated assembly fixtures were developed to solvent seal the bottle into the ice block and assemble the block without mechanical fasteners.