Displays & Signs

Product: Economy software
Number of displays: 100
P-O-P company: Dan's Wire Manufacturing, Fremont, Calif.
Distribution: Bookstores; drugstores; mass merchants; small grocery and video stores
Introduction: June 1995
Duration: Permanent
Construction: Welded, painted steel
In response to retailer requests, 5spot Software redesigned its software tower to reduce its footprint. Measuring just 14 inches wide by 14 inches deep, the redesigned unit holds up to 56 titles.

Client: Anheuser-Busch Inc.
P-O-P company: Everbrite Inc., Greenfield, Wis.

Client: Colgate-Palmolive Co.
P-O-P company: RTC Industries, Rolling Meadows, Ill.

Client: General Electric Lighting
P-O-P company: The Dyment Co., Erlanger, Ky.

Client: Lincoln Automotive
P-O-P company: Chicago Display Co., Melrose Park, Ill.

Client: Nabisco Brands Inc.
P-O-P company: Shannen Promotions Inc., New York

Product: Candy sticks
Number of displays: 5,000
P-O-P company: S & Company, Kansas City, Mo.
Distribution: Gift and greeting card stores
Introduction: May 1995
Duration: Temporary
Construction: Corrugated
It took a one-year hiatus and a total package redesign, but Bogdon Candy Co.'s Sweet Sentiments Reception Stick series, has already brought the 50-year-old confectioner many happy returns.

Client: Sony Electronics Inc.
P-O-P company: Thomas A. Schutz Co., Morton Grove, Ill.
Sony's new Digital Satellite System is being introduced with a compact display that contains two high-quality speakers plus two overhead rear-channel speakers, a 27-inch television, a live-feed satellite dish and supporting graphics and collateral materials.