Displays & Signs

Client: Kmart Corp., Troy, Mich.
P-O-P Company: Mark Bric Display Corp., Hopewell, Va.
Division: Permanent, Mass Merchants
Comments: The denim mural served as the umbrella piece for a uniform signage program in a department that was given a 40-percent increase in floor space. The mural proved to be a colorful and effective addition to previously unused space and brought clarity to the department's image.

Client: Pepsi Cola USA, Somers, N.Y.
P-O-P Company: Stout Marketing, St. Louis
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes

Client: Karsten Manufacturing, Phoenix
P-O-P Company: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Sports Equipment

Client: M.W. Kasch, Mequon, Wis.
P-O-P Company: DisplayGroup Longview Fibre Co., Milwaukee
Division: Temporary, Toys
Comments: This display gives the retailer a spring/summer toy selection that they would not normally buy because of inadequate in-line space for this type of product. The display takes a normal 15 linear feet of in-line space and compresses it into 16 square feet with 33 different items being showcased. The displays produced revenues in excess of $600,000 in additional sales to areas not previously serviced.

Client: The Great Mountain Cidery, Springfield, Vt.
P-O-P Company: Ruszel Woodworks Inc., Benicia, Calif.
Division: Permanent, Cordials and Wines

Product: In-line skates and ice skates
Number of displays: 1,000
P-O-P company: Concept Designs, Mountain View, Calif.
Distribution: Sporting goods stores
Introduction: June 1997
Duration: Permanent
Construction: Aluminum, steel, coated wire
A new display designed for Flite skates can accommodate either in-line skates or ice skates in slatwall and countertop applications.