Displays & Signs

Marketer: Mission Foods, Los Angeles
Objective: To create a display to increase sales of fat-free tortillas, chips and salsa.
Number of Displays: 1,350
Construction: MDF with plain/clear pine veneer; white styrene extruded molding; clear acrylic; tempered hardboard; screen printed header
Introduced: October 1996
Producer: DCI Marketing, Milwaukee, Wis.

Marketer: Callard & Bowser-Suchard Inc., Rye Brook, N.Y.
Objective: To generate consumer awareness and incremental sales at retail.
Construction: 200-pound B-flute/C-flute; one-color direct print litho-mounted header
Introduced: January 1997
Producer: McLean Packaging Corp., Philadelphia; Great Northern Display, Racine, Wis.

Product: Gummi Beans candy
Number of displays: 2,000
P-O-P companies: Garform International (header design), Miami Lakes, Fla.; Omaha Box Co. (header die-cut, display manufacture), Omaha, Neb.; Ivy Hill Graphics (printing), Amityville, N.Y.
Distribution: Supermarkets
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
This colorful, die-cut header card introduces Trolli's new crunchy and sour Gummi Beans candies.

Candy and Snack Merchandising Explode at the Point-of-Sale

Marketer: B & G Foods, Roseland, N.J.
Objective: The two-sided island unit has four shelves on each side for optimum merchandising space in a relatively small footprint. The display will get the product off the bottom shelf and onto the main selling floor.
Number of Displays: 100
Construction: Shelves and supports are steel, side panels are wood and header is printed on white foamcore.
Introduced: January 1997
Producer: Lingo Manufacturing Co., Florence, Ky.

In May, Flagstone Brewery, Winston-Salem, N.C., introduced a wooden display rack that showcases its First Reserve Lager, Southern Ale and Tupelo Honey Ale products. The rustic-looking display sports the First Reserve name on the front and sides for visibility from all angles as well as the Flagstone Brewery name on two shelves. The product is packaged in six-pack cartons that also feature antique graphics. The display measures 26 inches wide, 48 inches high and 17 inches deep.
Producer: Ruszel Woodworks Inc., Benicia, Calif.