Displays & Signs

Product: Point Light beer
P-O-P company: Deco Signs Inc. (metal signs), Forest Hills, Md.; MCA (banners), Massillon, Ohio; DJB Associates (paper products), Chicago
Distribution: On- and off-premise liquor locations
Introduction: May 1997
Duration: Permanent (metal signs); temporary (paper products and banners)
This metal sign was among the P-O-P materials used this spring to launch Point Light, a new addition to the beer line-up for Stevens Point Brewery.

Marketer: B & G Foods, Roseland, N.J.
Objective: The two-sided island unit has four shelves on each side for optimum merchandising space in a relatively small footprint. The display will get the product off the bottom shelf and onto the main selling floor.
Number of Displays: 100
Construction: Shelves and supports are steel, side panels are wood and header is printed on white foamcore.
Introduced: January 1997
Producer: Lingo Manufacturing Co., Florence, Ky.

In May, Flagstone Brewery, Winston-Salem, N.C., introduced a wooden display rack that showcases its First Reserve Lager, Southern Ale and Tupelo Honey Ale products. The rustic-looking display sports the First Reserve name on the front and sides for visibility from all angles as well as the Flagstone Brewery name on two shelves. The product is packaged in six-pack cartons that also feature antique graphics. The display measures 26 inches wide, 48 inches high and 17 inches deep.
Producer: Ruszel Woodworks Inc., Benicia, Calif.

Product: Nabisco snacks
Number of displays: 16,000
P-O-P companies: Scott W. Baker Associates (design), Wayzata, Minn.; Tim-Bar Corp. (manufacture), Englewood Cliffs, N.J.
Distribution: Supermarkets and mass merchants
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
As part of Nabisco's $10 million sweepstakes promotion, this 9-foot-long corrugated yellow school bus packed with Nabisco products was parked in thousands of stores in August and September.

Marketer: Callard & Bowser-Suchard Inc., Rye Brook, N.Y.
Objective: To generate incremental sales at checkouts.
Construction: 200-pound E-flute, bleached white, two-color direct printed
Introduced: 1996
Producer: McLean Packaging Corp., Philadelphia