Displays & Signs

Client: The Integer Group, Lakewood, Colo.
P-O-P Company: Foam Visions Inc., Copiague, N.Y.
Division: Permanent, On-Premise - Illuminated or Motion, Beverages-Beer

Manufacturer: Leviton Manufacturing Co., Little Neck, N.Y.
Objective: The compact on-shelf lighting control demonstrator provides product identification and demonstrates various dimmers. It makes product selection easier.
Construction: Track is a PVC extrusion; front graphic panels are acrylic
Introduction: August 1997
Display Producer: Thomson-Leeds Company Inc., New York

Product: Alkaline batteries
P-O-P company: Visy Displays, Atlanta
Distribution: Mass merchants, drugstores, supermarkets
Introduction: September 1997
Duration: November
Construction: Corrugated
Panasonic uses a set prepack corrugated display and changes the header through the year to create new cost-effective promotions.

Product: Kasparov electronic chess games
Number of displays: 1,000
Distribution: Toys "R" Us stores
Introduction: June 1997
Duration: Permanent
Construction: Acrylic (base), cardstock (header)
Sales of Saitek Industries' Kasparov electronic chess games more than doubled at some Toys "R" Us stores compared to the same period last year after the company shipped an acrylic display with a header featuring a blinking red dot.

Manufacturer: Stanley Tools, Product Group of The Stanley Works, New Britain, Conn.
Objective: The display is designed to increase exposure of top-selling utility knives in an attractive countertop merchandiser.
Number Produced: 2,000
Construction: 200-pound E-Flute, bleached one-side with digital label
Introduction: April 1997
Display Producer: Connecticut Container Corp., North Haven, Conn.

Product: Suncare products
Number of displays: 1,000 (floor display)
Distribution: Sporting goods stores, high-end specialty shops
Introduction: March 1997 (floor display), June 1997 (countertop)
Duration: Permanent (floor display); temporary (countertop)
Construction: Chipboard (backer wall), wood (shelves), steel (cart), paperboard (countertop)
Countertop displays for Aloe Up's foil packs tie into the graphics on the floorstand.

Product: Hand tools
P-O-P company: Southland Promotions, Statesville, N.C.
Distribution: Home center stores
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
In August, CooperTools expanded its quarter-pallet merchandising program to encompass 27 products and has opened it to all accounts.