Displays & Signs

Marketer: Schuster Marketing Corp., Milwaukee
Objective: To prominently display a high impulse package in the breath freshener category.
Number of Displays: More than 1,000
Construction: Polypropylene plastic; hologram labeling
Introduced: June 1997
Producer: Blitz Design Corp., Vancouver, British Columbia, Canada

Marketer: Tootsie Roll Industries Inc., Chicago
Objective: To offer an off-shelf merchandising vehicle that communicates the critical brand elements. To introduce the seasonal elements in a bold, graphic way.
Construction: Flexo-printed corrugated
Introduced: September 1997

Marketer: Sargento Foods, Plymouth, Wis.
Objective: A single display was designed and manufactured to hold a variety of packages. Strategically placed in high traffic areas inside refrigerated soda cases, the clear display shows the colorful packaging of the snacks. The display also withstands fluctuating temperatures and is break resistant.
Number of Displays: 3,000
Construction: Clear Brazite
Introduced: May 1997
Producer: Braeside Displays, Antioch, Ill.

Client: Motorola Paging, Boynton Beach, Fla.
Product: Pager accessories
Size of run: 350
Distribution: Telecommunications stores
Introduction: October 1997
Duration: Permanent
Construction/Materials: Wire, tubing
Dimensions (H x W x D): 70" x 18" x 18"
Weight: 26 pounds
Producer: Visual Marketing Inc., Chicago

Marketer: The Delicious/Frookie Co., Des Plaines, Ill.
Objective: To attract consumers to a new cookie launch while gaining leverage from the Ringling Brothers name, quality and inherent brand value. To garner secondary placement in-store, outside of the traditional cookie and snack aisle, and to drive sales during the introductory period.
Number of Displays: 5,000
Construction: 200-pound B-flute corrugated printed four-color process flexo on a Bobst press. Riser rotates on a battery-operated Hankscraft motor.
Introduced: September 1996