Displays & Signs

Client: Kraft Foods, White Plains, N.Y.
P-O-P Company: Inland Paperboard and Packaging Inc., Indianapolis
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: Special pre-attached top and bottom riser cards on this display create a 3-D effect reproducing key images from the client's "Tang Orangutang" television commercials.

Product: Suncare products
Number of displays: 1,000 (floor display)
Distribution: Sporting goods stores, high-end specialty shops
Introduction: March 1997 (floor display), June 1997 (countertop)
Duration: Permanent (floor display); temporary (countertop)
Construction: Chipboard (backer wall), wood (shelves), steel (cart), paperboard (countertop)
Aloe Up's new permanent display features a two-sided backer with graphics depicting a bicyclist and skier to emphasize its year-round application.

Client: Anheuser-Busch Cos., St. Louis
P-O-P Company: Moldrite Products Inc., Waukesha, Wis.
Division: Permanent, On-Premise - Non-Illuminated or Non-Motion, Beverages - Beer
Comments: This tip jar is a scaled-down replica of a public coin-operated telephone, complete with a mini-receiver. The top is open for easy depositing of money. In the top rear corner is an audio activation button that, when pressed, signals a battery powered talk module that projects a phrase as customer tips are thrown into the jar.

Client: Barton Beers Ltd., Chicago
P-O-P Company: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Off-Premise - Non-Illuminated or Non-Motion, Beverages -Beer
Comments: Following placement of this cabana, sales increased 34 percent compared to the same time period the year before. Because of the all-around graphics on the display, it was used not only as an end aisle, but also as the center piece in larger open floor displays.

Client: Go Video Inc., Scottsdale, Ariz.
P-O-P Company: Conocraft-Division of Creative Solutions Group, McAfee, N.J.
Division: Permanent, Home Entertainment - Interactive, Motion or Illuminated

Client: Brown & Williamson Tobacco Co., Louisville, Ky.
P-O-P Company: Stout Marketing, St. Louis
Division: Permanent, Cigarettes - Non-Illuminated