Displays & Signs

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a high-tech, pilfer-proof counter display to attract the Generation X consumer. The rotating unit was launched in major department stores and sporting goods stores worldwide.
Number of Displays: 200
Construction/Materials: Stainless steel body and uniquely designed channels to receive curved PETG material doors
Introduction: March 1997
Producer: Ettinger Displays Inc., Hauppauge, N.Y.

Marketer: Spy Optic, San Marcos, Calif.
Objective: To help Spy Optic create a unique and strong brand image in a glutted marketplace. To create curiosity and draw consumers to the display even if they had not intended to purchase sunglasses. The displays went into high-end optical boutiques, surf shops, motorsports and racing watercraft stores.
Number of Displays: 1,200
Construction/Materials: Powder-coated fabricated metal and vacuum-formed plastic
Introduction: February 1997
Producer: Frank Mayer & Associates Inc., Grafton, Wis.

Marketer: Viva International, Fairfield, N.J.
Objective: Harley Davidson's priority was to develop a retail display merchandiser that sustains the image it has cultivated over the years. Adjustable shelving and easy access for sunglasses, accessories, belts, buckles, lighters and hats was a design priority. The wooden base has a locked storage compartment with industrial wheels. The bar and eagle shield logos are prominent on all four sides of the base. The header sign allows light to shine through the top and has a strong Harley graphic image.

Product: Snow Roof Systems coatings
P-O-P company: Boise Cascade Inc., Salem, Ore.
Distribution: Home center stores
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
This corrugated box frame fits around a retailer's television. It is designed to attract customers to the instructional videos that explain the company's Snow Roof Systems products.

Product: "Bananas in Pajamas" video series, and bananas
Number of displays: 1,500
P-O-P companies: PolyGram Video (design of header), New York; Chiquita Banana North America (design of add-on header and dangler), Cincinnati; Ott Communications (printing of add-on header and dangler), Louisville, Ky.; Prestone Printing (printing of header), New York; Taurus Packaging and Display Corp. (design and manufacture of base), Cherry Hill, N.J.
Distribution: Regional supermarket chains nationwide
Introduction: September 1997

Client: Larry H. Miller Advertising, Salt Lake City/Delta Center
Product Promoted: Event promotion for the Utah Jazz in the 1997 NBA Finals
Marketing Objective: The giant window murals were designed to build enthusiasm and support for the Utah Jazz and the team's star, Karl Malone. The murals could be seen from several blocks away.
Producer: Creative Color, Salt Lake City
Distribution: Delta Center, home of the Utah Jazz

Specialty Stores Competition are Influencing P-O-P Designed for Watches, Glasses and Jewelry