Displays & Signs

Client: Universal Pictures, Universal City, Calif.
Product Promoted: "The Lost World: Jurassic Park" movie
Marketing Objective: The graphics were used on floors in movie theater entrances and snack bars to promote the movie.
Producer: Trenmark, La Mirada, Calif.
Distribution: Movie theaters
Quantity: 2,600
Materials/Process: 3M floor graphics -- screen printed
Introduction: May 1997

Marketer: Viva International, Fairfield, N.J.
Objective: Guess wanted to establish a shop-within-a-shop venue, a sales department with its custom and personalized image statement. Existing independent Guess retail stores have a strong maple wood interior decor, so maple was used in this system of merchandisers. The modular program includes custom showcases, museum pedestals, large picture frames and counter displays with custom signage. Layouts can be modified to fit space requirements. Sales have increased wherever this program has been installed.

Client: Sony Computer Entertainment America, Foster City, Calif.
Product Promoted: NBA Shoot Out '97 software for the PlayStation game console
Marketing Objective: The floor graphic was one component of a P-O-P campaign to draw attention to and promote the game.
Producer: Beeline Group Inc., Newark, Calif.
Distribution: Software product superstores, toy stores, electronic product superstores
Quantity: 3,200
Materials/Process: Sub-surface screen print, 4-color process on 3M ControlTac
Introduction: February 1997

Client: Adams U.S.A., Toronto
Product Promoted: Dentyne Ice gum
Marketing Objective: To build brand awareness and generate incremental sales.
Producer: QVS Instore Inc., Markham, Ontario, Canada
Distribution: Convenience stores
Quantity: 1,000
Materials/Process: Flexcon/Flexstat
Introduction: October 1997

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a display collection reinforcing the Ralph Lauren image using a clean, sleek design, bright colors and solid construction with anti-theft features. The versatility of the displays allows retailers to cross merchandise and use the displays on a counter or in a window. Major department stores and independent eyewear chains participated in this program with great success.
Number of Displays: 750