Displays & Signs

Marketer: The Monet Group, New York
Objective: This unit satisfies Marvella's need for organizing and displaying earrings, necklaces and bracelets on one unit. The soft texture of the strandage arms are perfectly integrated with this sleek columnar design. Eye-catching and interchangeable graphic panels complete this cosmopolitan look.
Number of Displays: 400
Construction/Materials: White powder-coated steel, injection-molded GPS, white birch caps
Introduction: November 1996
Producer: P.O.P. Displays International, Woodside, N.Y.

Product: Collect 'ems collectible figurines
P-O-P company: International Paper, Mount Carmel, Pa.
Distribution: Supermarkets, drugstores, mass merchants
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
The Topps Co.'s first floor display for its Collect 'ems line of miniature figurines is designed to push the products into high-traffic aisles.

Client: Blockbuster, Fort Lauderdale, Fla.
Products Promoted: Videos to rent and buy
Marketing Objective: To attract attention and draw consumers into the store.
Producer: Wace Photo Imaging, Orlando, Fla.
Distribution: Blockbuster Video stores
Quantity: 90,000
Materials/Process: Screen printing
Introduction: March 1997

Marketer: Fantasma, Long Island City, N.Y.
Objective: To create a small countertop watch display that would attract customers through the NFL brand identification. The inside tray of the unit is green-flocked styrene drawing the customer onto the playing field. The outer case features a spring hinge lock that serves as a theft deterrent but keeps the unit keyless and user-friendly for the salesperson. A chain on the unit secures it to the sales counter.
Number of Displays: 1,000
Construction/Materials: Acrylic, styrene, cotton-flocked styrene, metal

Marketer: Casio Inc., Dover, N.J.
Objective: Casio's G-Shock brand's success in Asia prompted the U.S. and European launch. The brand of oversize techno-sport watches is targeted toward youthful Extreme Sports enthusiasts. To make a successful entry into the competitive U.S. market, a distinctive, dramatic shop system was created to reflect the "Extreme/Street" personality of the brand.
Number of Displays: 22

Product: Salon shears
Number of displays: 500
P-O-P company: Cormark, Rosemont, Ill.
Distribution: Beauty supply outlets
Introduction: March 1997
Duration: Permanent
Construction: Acrylic case, metal turntable, paper graphics
Available in two versions for domestic and international accounts, the Fromm International shear center makes consumer self-selection easier.

Marketer: Swiss Army Brands Inc., Shelton, Conn.
Objective: To provide clear product visibility and easy access to the glasses. The display went into sunglass specialty, sporting goods and better department stores.
Number of Displays: 1,000
Construction/Materials: Molded resin and dark cherry wood with embossed labeling; custom-developed three-stage paint to emulate granite
Introduction: April 1997
Producer: Shell Containers, Lake Success, N.Y.